Shibu Thomas - Copywriting/ Consulting

• ONLINE COMMUNICATIONS
• NEW/ SOCIAL MEDIA TOOLS
• HEALTHCARE WRITING
• 

RESEARCH AND REPORTING
• CONCEPTUALIZING
• RESULTS-ORIENTED
• CREATIVE WRITING
• CORPORATE COMMUNICATIONS
• CUSTOMER-FOCUSED
• MS OFFICE/ ILLUSTRATOR

Selected Accomplishments

Writing and Editing:

• Regular and current contributing writer for the University of Toronto’s ‘UToronto Medicine’ magazine.
• Create, design and edit the corporate newsletter for the University of Toronto’s Division of Plastic Surgery circulating to over 400 surgeons, chairs and university faculty.
• Extensive writing and content development experience in online and interactive media.
• Demonstrated progressive development as a copywriter and concept developer.

Online/ Interactive Communications:

• Daily updating and maintenance of OPG’s internal website (attracts over 10,000 hits a day).
• Interviewing for, writing, editing and taking pictures for various articles that appeared on the OPG’s Pickering web site.
• Collaborated with the University of Toronto’s Advancement office to secure a C$ 3 million tenured Professorship for the Division of Plastic Surgery.
• Actively involved in fundraising initiatives for the University of Toronto creating communication materials, including brochures, micro sites, PowerPoint and online presentations.
• Drafted and help implement the Division of Plastic Surgery Corporate identity, working with both internal and external stakeholders as well as coordinating communication partners.

Project Management/ Presentation:

• Spearheaded several agency pitches by presenting creative campaigns to clients.
• Maintained and developed new clients by consistently providing them with up to date information, and responding to their requirements, successfully ensuring repeat business.
• Motivated team members to 100% success rate in meeting project deadlines – coordinated and met tight deadlines for projects running concurrently.
• Established an interactive website division, interviewing and hiring staff.

Professional Experience

Creative Director / Principal 2006 - present

Shibu Thomas Copywriting

• Regular contributor to the University of Toronto’s ‘UToronto Medicine’ magazine.
• Design and edit corporate newsletter for the University of Toronto’s Division of Plastic Surgery.
• Provide marketing consultancy services, including advice on social media interaction for start-up firms.
• Take photographs for use on client web sites.

Undergraduate Coordinator  2011 - present

Department of Surgery, University of Toronto

• Administer and coordinate the Department of Surgery Undergraduate Program
• Edit and design manuals and student handbook.
• Provide support for the medical school accreditation

Program Coordinator 2006 – 2008

Division of Plastic Surgery, University of Toronto

• Designed, collated information edited and wrote for the PS News, the division’s newsletter.
• Provided information; sent notifications division-wide for various events.
• Organized activities, such as the divisional retreat and interviews of residents.
• Actively involved the division receiving ‘Full Approval’ in the Royal College of Physicians and Surgeons of Canada (RCPSC) accreditation in April 2006.
• Assisted the Chair and Program Director of the Division of Plastic Surgery.

Public Affairs Assistant 2003

Ontario Power Generation, Pickering Nuclear site

• Daily updating and maintenance of the internal website (attracts over 10,000 hits a day).
• Interviewed for, wrote, edited and took pictures for various articles that appeared on the site.
• Wrote articles for the internal newsletter ‘Pickering News.’
• Assisted the Communications Specialist to write several senior management communiqué.
• Advertised and organized various events like the Blood Donor Clinics and Lunch n Learn
• Sessions.
• Helped co-ordinate the OPG and Ontario Lung Association-sponsored ‘Breath of Hope’
• event that included fundraising events showcasing Argo star Michael “Pinball’ Clemons

Associate Creative Director 1996 – 2002

United Media Services, Advertising Agency

• Primary copywriter and head of the creative department.
• Responsible for concept development and writing.
• Produced several effective marketing and advertising multimedia campaigns.
• Demonstrated multi-tasking, undertaking several projects and delivering them on time and above expectations.
• Led the agency to several account gains.
• Provided presentation and strategic inputs.
• Managed the agency’s interactive division, acquiring several satisfied clients.

Senior Copywriter 1994 – 1996

McCann-Erickson, Advertising Agency

• Promoted from copywriter to senior writer in 4 months.
• Won 2 awards for advertising campaigns.
• Produced several effective marketing and advertising multimedia campaigns.
• Integral part of the top creative advertising agency in India.

Education

Attended courses in Technical Communication

Master’s Degree in English (Stylistics & Linguistics)